When I first started my blog, the excitement was overwhelming. I had so much to say but quickly realized I had no one to say it to. Even if I had the best content in the world, it didn’t matter because I didn’t have an audience. I soon realized that I needed a plan to make sure my content found the right people. Here are a few of the things I learned to get better engagement with my content that will hopefully help you do the same with yours.
I tried to avoid this at all costs. Social media never felt personal enough to me and I didn’t believe people would interact with the heavier, more serious content I felt I was providing. Oh how wrong I was. We are human and are naturally social and our desire to discuss and understand ideas and concepts can be a beautiful thing to behold. You can build your following starting with friends and family, buying real followers until your numbers pick up and people start to follow you organically or you can join groups and forums giving out great advice and asking those people to follow your page. Find what works for you while remembering to be authentic and transparent in your strategies.
After spending hours on a single post, condensing it into 1 or 2 sentences felt impossible but it’s the one thing I wish I had kept in the back of my mind. Being able to tell an audience what they will get out of reading your content does them a huge favor. Not only can I can quickly tell if I’m writing a post that is relevant to my audience based on the summary, but I can use the summary as marketing copy to post on social media. Whichever platform you choose, try writing 2 – 3 catchy summaries of your blog posts and schedule them to post to your social account the day your post goes live on your blog.
Don’t Forget the Visuals
I’ve learned to never underestimate the power of a great picture. There are countless times I’ve clicked on an article simply because the visual was too intriguing not to. I never gave a picture in my blog much thought until I asked my friends and family to give me feedback on my blog. The same question kept finding its way back to me: where are the pictures?
People remember more of what they see than what they read, but don’t let this keep you from writing long-form content. Instead, pair those short summaries of your content with a witty, insightful or surprising visual that stands out, let’s your personality show and most importantly makes your readers want to click and read the full article.
Be Your Real Self
This isn’t as much about marketing your content as it is about creating content that people will relate to. If you are a glamazon, blogging about beauty and fashion or a conservative, religious skateboarder who gardens in your spare time, be that. The biggest issue I faced is trying to put all of myself into each blog post. It’s impossible and unnecessary. The real you is enough and will show through your consistent posting and effort. Good luck!